// where the work runs itself

The operate rig.

Connect the client's ad and analytics accounts, let routines keep it moving, and read the reports desk to see what worked, down to the return on every dollar of ad spend.

// knowledge base

Your brand brain.

Every production draws on the client's Knowledge Base, so voice, claims, and logo placement stay exact.

Voice and toneApproved claimsLogo filesAudience notesOffersPronunciations
the knowledge base, at work16:9 loop
// connect the accounts

Connect the accounts. Read the performance.

Clients connect their own ad, analytics, email and testing accounts, dozens of tools, one login each, and the reports write themselves. No exports. No spreadsheets full of copy-pasted numbers.

Paid ads
4 sources
Meta Ads
Google Ads
TikTok Ads
TikTok Shop
Analytics and store
3 sources
Google Analytics 4
Shopify
Google Search Console
Email marketing
5 sources
KKlaviyo
HubSpot
Brevo
Omnisend
Moosend
A/B testing
6 sources
CConvert.com
AB Tasty
Omniconvert
Mida.so
Personizely
Intelligems
Workflow
5 sources
Notion
Figma
Google Drive
Google Sheets
Google Docs

Every login happens on the platform's own site, not Skiprr's, so access always comes from the account owner. Skiprr only reads what it needs to build the report. It never posts, spends, or changes a setting on any connected account.

// the rig

Set it running. Keep your hands clean.

Routines run on their own clock. Reports land on the reports desk, content lands in the proof tray.

Daily / 02:00
Account data sync
Pulls fresh ad, analytics, email and store data before the reports run
read only
Mon / 06:00
Weekly performance digest
The whole funnel in one readout: ads, search, email and store, with what moved
~30 cr / run
Mon / 08:00
Weekly content batch
1 avatar video + 3 images from the week's calendar gaps
~210 cr / run
1st / monthly
Marketing attribution
Every channel scored on CPM, CPC, CPA and ROI, side by side
~40 cr / run
Daily / 18:00
Comment digest
Replies across all channels, with suggested answers
~8 cr / run

Reports are read only and never touch a client's accounts. Content runs land as a proof, never as a published post. Credits are quoted before each run starts.

// the report library

Everything the rig can run.

Ready made reports across every channel a client connects. New ones are added to the library regularly.

Paid ads
Ad Performance OverviewLive

All paid spend in one view: ROAS, cost per acquisition, and where to shift budget for better returns.

Google Ads Deep DiveLive

Campaign by campaign: spend, click through, conversions, and return on ad spend.

Wasted Spend FinderLive

The searches triggering the ads, and negative keyword ideas to plug the leaks.

Paid vs Organic OverlapLive

Stop paying for terms already ranking, and start bidding where it counts.

Analytics
Weekly Performance DigestLive

The whole funnel in one weekly readout: traffic, search, email and store, with what moved and why.

Marketing AttributionLive

One scoreboard for every channel: CPM, CPC, CPA and ROI, so budget goes where it works.

Customer Lifetime ValueLive

What a customer is worth over time, by cohort and acquisition channel.

Retention and Repeat BuyersOn the roadmap

Who comes back and who slips away, with cohort retention and product affinity.

Email
Email Performance ReviewLive

Campaigns and flows: opens, clicks, and the revenue each one actually drives.

Automated Flow AuditLive

A health check on every live flow, and the gaps quietly costing sales.

CRO
Conversion AnalyzerLive

Where visitors drop off, from product page to add to cart to checkout.

Test Idea GeneratorOn the roadmap

Data backed experiment ideas, each scored by impact, effort and confidence.

SEO
SEO Quick WinsLive

High impression keywords sitting just off page one, ready to push over.

Content AuditLive

Thin content, coverage gaps, and the best refresh candidates across the site.

Cross channel
Cross Channel InsightsOn the roadmap

Connects email, conversion, SEO and ads so a win in one place becomes a playbook everywhere.

// the week's run sheet

One stamp between them and the world.

Needs stampScheduledPublished
Mon14
Tue15
Wed16
Thu17
Fri18
Sat19
Sun20
09:00 / sent
Workshop tour, part 1
video
09:00
Autumn launch teaser
video
16:30
Texture study, 3 frames
images
10:00
Workshop tour, part 2
video
09:00 / held
Autumn line launch, presenter cut
video
12:00 / held
Made slow story, 7 slides
carousel
08:00 / held
Care guide: waxed canvas in winter
long form
17:00
Weekend workbench still
images
11:00
Saturday stitch detail
images

Anything still unstamped 12 hours before its slot pings the client and the agency producer. Nothing ever auto publishes around a missing stamp.

// cross-channel performance, june

Every dollar in, tracked to every dollar back.

Read from the client's connected ad and analytics accounts. Meta, Google and TikTok ad spend, GA4 traffic, Shopify revenue and Klaviyo email, in one readout.

0
Attributed revenue, USD
+22% vs May
0
Ad spend, USD
+8% vs May
0x
Blended ROAS
+0.6x vs May
0
Cost per acquisition, USD
-14% vs May
Paid channel ledgerReturn on ad spend
Meta Ads
4.6x
Google Ads
3.9x
K
Email, Klaviyo
12.4x
TikTok Ads
3.1x
TikTok Shop
2.4x

bar shows share of attributed revenue

Meta prospecting drove 34,000 dollars in tracked revenue at a 4.6x return, the best month since we took the account on.

source: marketing attribution
1
Meta is carrying acquisition.

Prospecting on Meta returned 4.6x and brought in 61 percent of first time buyers. The recommendation is to lift its budget 20 percent and hold the rest.

2
Branded search is buying clicks you already own.

The paid vs organic overlap report found 2,100 dollars of Google Ads spend on terms already ranking first organically. Those terms have been paused.

3
Two email flows outperform paid.

The welcome and win back flows returned 12.4x, more than double blended paid ROAS. The flow audit flagged three more flows worth turning on.

// keep walking the studio
Back to the front door